Ava Labs established a strategic relationship with BLRD, a division of the Japanese gaming company, on Thursday, October 27 with the aim of releasing the first Web3 game in 2023.
GREE has taken an active role in both the gaming Subnets and the Avalanche main network. Additionally, it manages a large number of Avalanche validator nodes. Additionally, GREE owns AVAX, the native token of Avalanche. For any Japanese publicly traded corporation, this is a significant accomplishment.
Popular games have been released by BLRD for many years on the market. Additionally, it has collaborated with other renowned gaming businesses like Square Enix, Sega, Konami, and Bandai Namco. BLRD has created well-liked games like Naruto and the mobile edition of Final Fantasy based on well-known Japanese animes.
After ten years of producing highly engaging Web2 games, BLRD is now entering the Web3 space. Its recent collaboration with Ava Labs will accelerate BLRD's expansion into the blockchain gaming market. Technical, commercial, marketing, and ecosystem assistance will be provided by the Avalanche network to BLRD. Director at BLRD, Eiji Araki, stated:
“I’m excited by the potential of the Avalanche network and its ecosystem. We will deliver a brand new game which will be enjoyed by players for long years as we have done in web2 games.”
BLRD will collaborate with Ava Labs and the Avalanche Foundation on a number of projects in addition to creating and distributing games on Avalance. This includes cooperative investment in the Avalanche Fund with Blizzard. Ed Chang, the head of gaming at Ava Labs, spoke on the subject:
“GREE has a decade-plus track record of making games that players love with timeless IP. We’re thrilled that they’ll be building on the gaming chain, Avalanche, and partnering to make its future even brighter. Ava Labs has all the tools to help GREE grow into a Web3 gaming powerhouse.”
Avalanche, a Layer-1 rival to Ethereum, is already the home of multiple decentralized applications. It ranked among the top ten cryptocurrencies by market cap and was one of the best performers during the 2021 bull run.
