The news made today has been in the works since February, when it was first hinted at. GameStop claimed in May that the reason it selected ImmutableX for NFT trading and minting was because there were no gas expenses. The collaboration will offer collections from titles like Gods Unchained, Illuvium, and Guild of Guardians, among other expansions.
Robbie Ferguson, CEO of ImmutableX, expressed his excitement to further his engagement with GameStop and expressed his hope that the alliance will help "bring the next billion people to Web3 gaming" and added this:
“Launch of the GameStop NFT Marketplace means that we can now provide access to millions of additional NFTs.”
According to the press announcement, the alliance has already generated grants totaling $100 million for Web3 game developers, publishers, and NFT makers. In July, GameStop debuted its NFT marketplace to a lackluster response.
Typical Businesses Adopt NFTs
Since at least 2021, GameStop has been working to make an NFT marketplace available to its users. The company's efforts to transition to a more digital world and make advantage of the boost it received during the meme stock craze are geared at non-fungible tokens.
GameStop is not the only conventional company to have ventured into NFTs and digital assets, though. Working on ways to include non-fungible tokens onto their networks are Twitter and Meta. Twitter tiles, the newest feature on Twitter, were unveiled last week.
Other than GameStop, social media sites, and major internet companies, the movie industry lately helped NFTs. Warner Brothers offered a Lord of the Rings NFT collection in addition to a "all-in-one" web3 experience. Additionally, Sir Anthony Hopkins, an Oscar-winning actor and seasoned business professional, recently launched an NFT collection based on his legendary roles, which sold out in a matter of minutes.