Maya, formerly known as PayMaya, a Philippine fintech firm that offers financial services and digital payments, unveiled a new feature on its platform that uses personalized, unique usernames for its clients to use in transactions, potentially teasing its rival's offering for anonymity.
Maya posted on its official Facebook account:
“Forget phone numbers and names with silly ast*r*sks. Say hello to @usernames and use them to send and request money with your Maya friends!”
Through the upgraded Maya app, verified users can now have their own usernames thanks to this service.
Giving consumers anonymity became apparent when a number of identity thefts, text scams, and phishing events happened as a result of the wallets' exposed and readily available information, such as users' complete names and mobile numbers.
The upgrade made by another local e-wallet, Gcash, which anonymizes account usernames while making transactions by censoring the complete names of users in its send money service done in September, is likely what Maya was alluding to when it made the "silly ast*r*sks" remark.
In addition to this update, Gcash took additional steps to address concerns about data privacy on its platforms, including eliminating links from emails and text messages and agreeing to work with the Department of Information and Communications Technology (DICT) to combat online fraud and e-scams.
On the other side, Maya Philippines, Inc. and Maya Bank, Inc.'s official app and brand, "Maya," issued a warning against the "Maya Trade" app on the Google Play Store in September, claiming that they have no affiliation with the app and that it is not the same as "Maya."
Maya has been involved in introducing Filipinos about cryptocurrencies recently. In order to offer online banking services in addition to its e-wallet, cryptocurrency trading, and microinvestments, it even underwent a rebrand from its previous name, Paymaya.
As part of their Maya Free Bitcoin promotion, which rewards users with Bitcoin at random, they handed a student from Cebu City ₱1,000,000 worth of BTC in August of last year.
Thus, its digital bank, Maya, had successfully enrolled 1 million customers and reached ₱10 billion in deposits just months after its formal introduction. Maya had 650,000 clients and five billion pesos in deposit balances just two months before.