Nissan, a Japanese automaker, is the most recent automaker to step up its Web3 efforts. It has filed four new Web3-related trademarks in the US, and its Japan unit is experimenting with metaverse auto sales.
The latest files include Nissan's Infiniti, Nismo, and Nissan branding, according to trademark applications Nissan submitted to the United States Patent and Trademark Office (USPTO) on March 7.
Nissan's ambitions to develop virtual apparel, vehicles, headgear, toys, tickets, trading cards, and a market for exchanging and minting NFTs are revealed in its papers with the USPTO.
Along with a website containing details on all of Nissan's proposed NFTs and how they will operate, the corporation has also laid out plans for metaverse advertising services and other entertainment services that encompass online video, photos, artwork, tickets, audio, sounds, music, and trading cards.
According to the petition, there are also plans for non-downloadable computer software that may be used as a digital wallet.
Nissan Japan stated on Mar. 8 that it will be running a three-month demonstration project of its virtual store Nissan Hype Lab where users may research, consult, test drive, and buy Nissan cars while in the metaverse.
During the experiment, which will go from March 8 to June 30, users will be able to access the online storefront whenever they want using a computer or smartphone. Clients may build their own unique avatars and within specific hours, can even communicate with virtual sales employees.
According to the release, customers may place automobile orders and complete purchase agreements through this virtual sales office.
In October 2022, Nissan also submitted five trademark applications for some of its most well-known automobile models, including the SKYLINE, Z, and GTR.
The vehicle brand's applications at the time, according to trademark lawyer Mike Kondoudis, hinted at plans for NFT-backed media, online NFT markets, digital wallets, NFT minting, trading, and storing software.
With its most recent trademark applications on February 16 covering its Chevrolet and Cadillac trademarks, automotive behemoth General Motors has likewise been quite active with NFT-related registrations.
Ford Motor Company, an American automaker, prepared for its debut into the NFT and Metaverse in September by filing 19 trademark applications across its main auto brands.
Multinational firms continue to file trademark applications for Web3, crypto, nonfungible tokens (NFTs), and the Metaverse despite the prolonged crypto winter and bear market.
According to Kondoudis, 2022 saw a record-breaking amount of trademark applications for NFTs, Metaverse, and cryptocurrency-related goods.