The all-in-one community-management platform from TYB is available to millions of new companies, enabling them to interact with patrons directly and reward them for worthwhile behavior.

The first end-to-end Web3 community-powered loyalty solution accessible to Shopify's millions of retailers through an Avalanche-based platform, TYB is now available on the Shopify App Store. Shopify merchants may use the app to use TYB's community-integrated-commerce capabilities to interact with and reward fans for useful acts like recommending the business to friends, leaving reviews, and generating and sharing social media content.

Major consumer brands have previously been utilizing TYB's pre-existing white label solution to build a unique platform with community capabilities for fostering deeper, more meaningful connections with customers all over the world prior to the release of the TYB Shopify App. These brands include Topicals, the fastest-growing skincare line at Sephora, JuneShine, Figlia, Body, 54 Thrones, and Loverboy.

The TYB Shopify App makes it simpler than ever to interact with and reward followers. Using a directly-owned community channel, brands may issue gamified challenges, co-create goods, enhance their marketing efforts, and reward followers for their interaction.

Brand lovers may now own their own digital collectibles for their favorite brands by building TYB on the Avalanche blockchain. These collectibles can then be redeemed for discounts on each brand's Shopify e-commerce website. To interact with fans in fresh new ways, brands can effortlessly build, distribute, and assign special holder privileges to their very own digital collectibles. Fans can now easily purchase different brand items in one user-facing wallet with just an email address thanks to TYB.

With rising expenses and competition for customers across many channels, the consumer brand environment is changing rapidly. With TYB's introduction on the Shopify App Store, companies of all sizes can now establish direct relationships with their most ardent supporters.

Ty Haney, CEO of TYB said:

“After building Outdoor Voices, where community was our moat, I wanted to create a tool for brand-builders to automatically reward their customers for taking valuable actions, from sharing on social media, to co-creating products, to planning IRL events. Avalanche’s blockchain eco-friendly technology enables these community members to own their efforts…and now with Shopify, their rewards.”

Alex Danco, Director of Product at Shopify added:

“Tokengating is the next frontier of loyalty and buyer engagement, and we’re thrilled to see TYB, founded by a team that has built multiple brands themselves, come to life for merchants everywhere ... We’re happy to welcome the TYB app to the Shopify App Store, bringing its insight and experience to Shopify’s millions of merchants.”

Avalanche offers quick, green digital collectibles to help app users who own businesses improve their shops and fan experiences. In September 2020, Avalanche became live, ushering in a new age for blockchains with almost instantaneous transaction finality. Currently, Avalanche supports more over 1000 dApps, protects billions of dollars' worth of wealth, and does so with little harm to the environment.

John Nahas, Vice President of Business Development at Ava Labs, a developer of the Avalanche blockchain said:

“We’re excited that Avalanche can power the first Shopify white-label end-to-end community-powered Web3 loyalty solution available to all brand builders, regardless of their size. We look forward to Avalanche, TYB, and Shopify leading the way in the fast-growing field of blockchain-enabled rewards programs."
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