Following Susan Wojcicki's resignation last week, Neal Mohan, a Web3-friendly executive, has been selected as YouTube's new CEO. Google is the owner of YouTube.
Wojcicki revealed plans to start a "new chapter" based on her family, health, and independent work on February 16 after nine years as CEO of YouTube. Among other things, she oversaw the essential introduction of the revenue-sharing model while in office.
She will continue to advise Google's parent firm, Alphabet Inc., which also owns YouTube.
Before becoming CEO, Mohan served as YouTube's chief product officer, where he oversaw the controversial removal of the video dislike button as well as the introduction of YouTube Music and YouTube Shorts to rival Tik Tok.
In February 2022, Mohan presented his early concepts for incorporating a number of additional features into Web3, much to the dismay of the NFT-hating community at the time. These features included content experiences based in the Metaverse and content tokenization utilizing nonfungible tokens (NFTs).
According to Mohan, NFTs in particular may present new chances for creators to engage with their followers and develop new revenue streams. He provided examples of how artists, photographers, filmmakers, and experience-creators may tokenize their creations. He wrote in a blog post on Feb. 10, 2022 that:
“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible.”
Plans for Web 3 were intended to maybe launch last year, but they haven't. Nevertheless, now that Mohan is in charge of the company, they might be prepared to make another push shortly.
With the announcement that Mohan would be the next CEO of YT, there was surprisingly little FUD from the ferocious NFT doubters on Twitter, who are usually eager to flame anything having to do with speculations of mainstream connections to the tech.