2 months ago 2 min read

Yuga Labs Welcomes Former Executive From Activision Blizzard As CEO

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It is anticipated that Yuga Labs will step up its metaverse efforts. Prior to this, he worked for Google, Activision Blizzard, and Bertelsmann in executive capacities.

Daniel Alegre is the new CEO of Yuga Labs, the organization that created the Bored Ape Yacht Club (BAYC) and CryptoPunks NFT collections. On April 1, the executive left his position as Activision Blizzard's president and chief operations officer to join the startup NFT.

He tweeted, "Couldn't be more eager for this next journey." Alegre, who oversaw well-known gaming brands like Call of Duty, World of Warcraft, Diablo, and Candy Crush, was a significant contributor to Activision Blizzard's expansion in recent years.

The executive has a long history in the technology, entertainment, and gaming sectors. His LinkedIn profile states that he spent close to six years working for the German media giant Bertelsmann prior to joining Google, where he spent more than 16 years in a variety of leadership roles managing initiatives such as global shopping revenue, retail ecosystem engagement, as well as operations in Asia Pacific and Latin America.

Alegre's arrival was announced by Yuga Laboratories in December. The CEO stated:

"the company's pipeline of goods, partnerships, and IP creates a significant opportunity to define the metaverse."

There will be difficulties along with the opportunities. The inventors of BAYC are accused of deceiving investors about the financial advantages of Yuga securities in a class-action complaint filed in the United States in December. They are also charged with using celebrity advocates to entice more investors. Investors who purchased BAYC and APE between April 23, 2021, and December 8, 2022, may be eligible to compensation.

In addition, Yuga Labs co-founder Wylie Aronow took a leave of absence in January to put his health first after being diagnosed with congestive heart failure. When he will be able to pick up where he left off is currently unknown.

The NFT sector has viewed Alegre's entry as a risky move. Illuvium co-founder Kieran Warwick claimed that Yuga Labs' latest hire is "huge for all of GameFi," implying that Web3 gaming will be the catalyst for the subsequent crypto bull run.

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